O'slo is a premium ice cream brand made of fresh milk. To serve fresh ice cream with a pure taste and good value, made from the brand's own recipe, they keep their principle never to use any kind of preservative that can disturb the fresh taste, color, and texture of the ice cream.

 

I created the story as "Elf's Atelier" to highlight their principle of a taste. Shop design was focused on Kinfolk lifestyle with Northern European tone and manner.

 

O'slo has a special step before you have it. Put o'slo ice cream in the refrigerator for a minute, while the outer part forms a soft crunchy layer, the inside has a smooth and unique texture and a pure flavor. So I designed the special refrigerator with clear window for customers to experience the joy of "waiting". 

 

 

Brand Concept

Graphic Design

Shop environment design