Hi, welcome to jjthetrex.com

 

I am Yougmin Lee.

JJtheTrex.com is my portfolio site.
I am a designer mom and my son JJ is a huge fan of dinosaurs.

(He thinks himself as one, T-rex.)

One of my favorite moments during the day is when I sit down and read a dinosaur story with him.

 

I like stories. Happy stories, sad stories, funny stories, and scary stories.

Telling a story is the best way to connect with people's heart.

 

I believe that every brand has a story to tell, stories that touch people's heart.

I like to tell them.

 

Also, please feel free to have a look around and read the stories behind the projects I’ve worked on, 

like, my son, JJ is never tired of listening to the T-rex stories.
And if you’d like to tell your story,

I’d love to help tell it in the best possible way.

 

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I am an award-winning brand experience designer driven to craft worthy experiences.

Strategically insightful and creative purposeful with relevant and authentic ideas.

 

 

Why before what or how

Every creative thinking starts from “why” before what or how.

I collaborate closely with clients to understand their business strategy and how to lessen the gap between where they are and

where they want to go.

Sharing fun ideas with other team members and get inspired by each other is always the fun part of teamwork.

 

Forever curious

Working with diverse clients and industries has taught me how important it is to be open. With my curious character,

I try to know what sets my clients apart, and how to now those strengths so I can use them to their advantage.

 

Simplify and unify

I prefer to design things bold and simple. Simplicity makes things clear and loud and

I try to unify a brand by bringing together diverse elements that only together can make up the larger whole.

 

Exceed Expectations

I always try to build good relationships with my clients and around client’s brands in order to constantly raise the bar

to bring more delight and wonder to customer’s experiences with their brands.

 

Everything, by Design

I am very flexible minded but stubborn at the same time.

Working collaboratively with clients and other team members requires to have open ears and eyes,

so I tend to listen and collect people’s ideas and thoughts and spend proper time focusing on the details

to think about meaningful touch points that lead to truly memorable experiences and interactions.